The Breaking Bad Guide to Storytelling

“Few events get the creative juices flowing like attending a conference with fellow marketers. Combine that with the creator of Breaking Bad and you’ve definitely got our attention.


We already shared a few of the must-see sessions for content marketers at this year’s Eloqua Experience. But the opening evening keynote with Breaking Bad showrunner Vince Gilligan has us especially excited. Not only is he responsible for an award-winning series that I happen to love, but when reexamining the show’s five seasons, the lessons for marketers – especially content marketers – seem to pop out one after another.


So we teamed up with Beutler Ink to cook up an infographic for Eloqua Experience. “The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix.”



Storytelling with Data Visualization

I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the story and the graphic design aspects, and the core theme of the course addressed a simple question – does your data tell a story and can you visualize it?


3 Ways to Get Creative with Content for “Boring” B2B Industries

“So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.

Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed, educated, in the know, and—but only partially—to be entertained.

Here are three ways to get creative and deliver on their expectations.”


#STORYTOOLKIT: Hollywood’s Storytelling Tips & Tricks Revealed

” This 125 page deck is full of interesting information and frameworks formulated around:

– three key Hollywood tools

– applying these key tools

And they end it with a teaser indicating that they’ll be back soon with two more tools. ”


5 Easy Ways to Find Your Content Marketing Story

See on Scoop.itSocial Media, SMO, E-Reputation, Data Viz….

“For those keeping up with content marketing trends, storytelling has been a huge one as of late. And while you may have heard why you should be using storytelling in your content marketing, you may still be wondering how to incorporate storytelling into your marketing or where these stories should come from in the first place.”

See on