27 Tools for the Modern Marketer

“Marketers have access to a lot of digital tools these days. Here’s a list of the top tools to use for marketing automation, digital asset management, social media”

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The State of B2B Product Marketing


“Here’s what recently surveyed senior marketers shared about current trends and practices.

 

“Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned “defining position.”

 

The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%).”

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10 outils indispensables de Community Manager pour créer des visuels percutants


“L’impact des visuels sur vos publications est connu. Une image attrayante et pertinente va davantage inciter au clic que le titre ou la description (même s’il ne faut pas négliger ces deux éléments).

Une étude récente de Quicksprout vient d’ailleurs confirmer l’importance du visuel sur le taux clic : insérer une image apporte 94% de visibilité supplémentaire.

Ce résultat est encore plus impressionnant concernant les tweets, car ceux possédant une photo génèrent 150% de retweets supplémentaires.”

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Outils marketing gratuits à découvrir sur le blog !


“Il existe sur internet de nombreux outils facilitant l’exécution de certaines missions.

 

[…] C’est pourquoi nous avons choisi de vous aider en listant les principaux outils et surtout les plus fiables. Voici donc ceux que nous avons sélectionnés pour vous !”

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7 Ways to Track Your Social Media Marketing Activities


“Are you tracking your social media marketing results?

 

Do you know where to find metrics to help you improve?

 

Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.

 

In this article you’ll discover seven ways to track metrics and improve your social media marketing.”

from http://ift.tt/1HtXzMT

Link Building Strategies that Move the Needle

“In this webinar, we’ll go over:
-Tips on how to use your marketing arsenal to earn more links today
-Advanced search tactics to uncover the best link opportunities within your industry niche
-Real world case studies of successful placements that have worked for our clients
-Tools to help you move forward with the tactics you’ve learned”

from http://ift.tt/1CjRwog