The State of B2B Product Marketing

“Here’s what recently surveyed senior marketers shared about current trends and practices.


“Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned “defining position.”


The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%).”