The State of B2B Product Marketing


“Here’s what recently surveyed senior marketers shared about current trends and practices.

 

“Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned “defining position.”

 

The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%).”

from http://ift.tt/1LYXlzd

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10 outils indispensables de Community Manager pour créer des visuels percutants


“L’impact des visuels sur vos publications est connu. Une image attrayante et pertinente va davantage inciter au clic que le titre ou la description (même s’il ne faut pas négliger ces deux éléments).

Une étude récente de Quicksprout vient d’ailleurs confirmer l’importance du visuel sur le taux clic : insérer une image apporte 94% de visibilité supplémentaire.

Ce résultat est encore plus impressionnant concernant les tweets, car ceux possédant une photo génèrent 150% de retweets supplémentaires.”

from http://ift.tt/1NXSmhm

10 outils bluffants pour créer des visuels


“Illustrer un article de blog, un Tweet ou un post Facebook est souvent une étape qui s’avère être un vrai casse-tête… Quelle image choisir ? Est-ce qu’elle est libre de droit ? Quelle est la bonne dimension pour qu’elle ne soit pas coupée ?

Grâce à My Marketing Manager, cette étape va devenir ludique, rapide et surtout efficace pour attirer du trafic sur votre canal de communication !”

from http://ift.tt/1CnGdkk

Link Building Strategies that Move the Needle

“In this webinar, we’ll go over:
-Tips on how to use your marketing arsenal to earn more links today
-Advanced search tactics to uncover the best link opportunities within your industry niche
-Real world case studies of successful placements that have worked for our clients
-Tools to help you move forward with the tactics you’ve learned”

from http://ift.tt/1CjRwog

How to Get Customers Without Spending Any Money


“Who says you have to spend money on marketing to grow your business?

 

From social media to SEO to even content marketing, the possibilities to grow your business in ways that don’t require capital are endless.

 

To show you how you can grow your business without spending any money, I’ve broken down 9 tactics that you should be leveraging.”

from http://ift.tt/1HyqUXJ

How to Learn Social Media Marketing: 41 Resources for Beginners


“Social media is one of those marketing channels that can be very powerful … or very boring. You’ll either have a lot of success interacting with your customers, or you’ll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. […]

 

Check out these 41 resources that will help you develop the skills needed to be effective on social media.”

from http://ift.tt/1NYYEOX