The State of B2B Product Marketing

“Here’s what recently surveyed senior marketers shared about current trends and practices.


“Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned “defining position.”


The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%).”



How to Make a Good Content Marketing Plan

“Here are 5 short but very effective ways to get your content marketing to the next level:”


10 Ways to Get Into the Content Marketing 38%

“This year, only 38% of B2B companies surveyed felt their efforts were effective – a drop from 42% in last year’s study.

If you’re among the 62% who don’t rate their efforts as effective, you probably want to know how to get into the 38%. CMI Founder Joe Pulizzi says the answer is to document your content marketing strategy: “B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.””