” Content marketing is not a simple task. It’s a complex machine with ever-changing rules in a system that’s never static. To try to do everything solo, by hand, is an exercise in futility. There just aren’t enough hours in the day. That’s why there are tools for just about every possible aspect of the industry. Using tools puts you at an advantage; you save time, you’re more responsive, more agile, and you can reach a wider audience.
Now, many of the tools I’m about to mention are going to overlap. Some will be narrow, some broad. I’m not trying to tell you to use all of them; I’m just giving you options to explore.”