How To Create Brand Personas To Optimize Your Content Marketing

“Online targeted marketing is not new; From branded content and native advertising to contextual placement and retargeting, the Internet has empowered marketers to reach their audiences with ever-increasing specificity for years. But how can you leverage this strategy to go beyond just ad placement, to optimize and revamp your entire content strategy?


Knowing your target audience has always been essential for marketing; content marketing only offers more opportunities to leverage the information you collect. Especially for marketers offering multiple products with several use cases, establishing brand personas can be an invaluable way to segment your audience effectively.”


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s