10 Ways to Get Into the Content Marketing 38%


“This year, only 38% of B2B companies surveyed felt their efforts were effective – a drop from 42% in last year’s study.

If you’re among the 62% who don’t rate their efforts as effective, you probably want to know how to get into the 38%. CMI Founder Joe Pulizzi says the answer is to document your content marketing strategy: “B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.””

from http://ift.tt/1vEmQR5

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