“Content discovery tools are the best thing since sliced bread – for the content marketer at least. With so much being said and written about content marketing, its significance needn’t be explained; especially now in the era of Web 2.0 when search engines have sharpened their focus on high-quality content.
To drive sales and grow consistently businesses today must focus on content marketing as much as other traditional approaches to marketing. The content shared needs to be engaging and must add value. It is also important to ensure that such high-value, high-engagement content is created steadily and consistently. And content discovery tools make it easier to find and share relevant content from across the web.”