” Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets… ”
Olivier Milo’s insight:
Interested in digital marketing? You should definitely take a few minutes to read this short post !