Creating and Curating: How to Design a Brand that Acts as a Filter

” When the options are overwhelming, people rely on brands to filter decision-making — even if that doesn’t lead to the best choice. How do these preferences form, and how can you build a brand that people default to when it’s time to buy? ”

from http://www.scoop.it/t/social-media-by-olivier-milo/p/4012860201/2013/12/17/creating-and-curating-how-to-design-a-brand-that-acts-as-a-filter

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