From Big Data to Big Mac; how McDonalds leverages Big Data

” In the past years, McDonald’s became an information-centric organization that makes data-driven decisions. In order to achieve that, they created a project development model were analytics forms a major aspect of the teams, but not the central part. ”

from http://www.scoop.it/t/social-media-by-olivier-milo/p/4011744867/2013/11/27/from-big-data-to-big-mac-how-mcdonalds-leverages-big-data

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